Privacy Policy

This privacy policy sets out how Positivity Threads when you use this website. We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.


Sharing your information

We do not sell, trade or rent your Personal Information collected on our Site to others. You expressly consent to the sharing of your Personal Information with our company and third-parties as described below.

Third-Party Service Providers: We may share your Personal Information with our third-party service providers for tracking purposes, to charge your credit card, fill your order, improve the functionality of our Site, customize our marketing efforts with you and perform statistical and data analyses, deliver your order and deliver promotional emails to you from us, or to provide us other services we request. These third parties may not use your Personal Information other than to provide the services requested by us.

Direct Marketing Companies: From time to time we may disclose certain information (names, postal addresses and non-sensitive transactional information such as your purchase history, amounts paid and products ordered) to direct marketing companies for trade or rental purposes.

Non Personal Information: We may provide Non Personal Information, including aggregated or segmented statistics about our users, sales, traffic patterns, and related Site information, to third parties.

Friends: If you are using ‘email a friend’ service on our Site, then you may have the option of sharing your Personal Information, as well as information that you have entered regarding third parties, with others.

Recipient Requests: From time to time we are contacted by gift recipients who ask us who the sender was. If we receive a request from a recipient asking who sent a gift we will provide the name and any other information as contained on the gift message accompanying the gift. If there is no gift message filled out or if there is no name on the gift message we may ask the sender via phone or email. If we receive approval to disclose the sender’s name from the sender via email or in writing, we will then inform the recipient. If the sender does not reply via email or in writing or if the sender denies permission, then we will not reveal the sender’s identity to the recipient.

Enforcement of Law and Other Disclosures: We may disclose Personal Information if we believe in good faith that such disclosure is necessary to comply with relevant laws or to respond to subpoenas or warrants served on us or to protect or defend the rights, property, or safety of our users, others and ourselves. For example, we may release account information when we believe that such release is reasonably necessary to enforce or apply our Terms and Conditions or to protect or defend the rights, property and safety of our users, others and ourselves. We may be required by law enforcement or judicial authorities to provide Personal Information to the appropriate governmental authorities. We will disclose Personal Information upon receipt of a court order or to cooperate with a law enforcement investigation. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful.

Collecting your Information

To provide you with numerous products and services, our Site collects two types of information from visitors: Personal Information and Non Personal Information. We collect information from you in order to provide you with a smooth and efficient experience while using our Site.

Personal Information: "Personal Information" refers to information that lets us know the specifics of who you are and can be used to identify, contact or locate you. Personal Information is requested when you register with us, order a product or service, correspond with us. Personal Information might include your name, telephone number, mobile phone number, mailing and email address, and other identification and contact information. If you are using email a friend, we may ask you to provide the name and email address so that we may send them or you an email. We will also collect certain financial information, like your credit card number. With this information, we can fill your service and product orders and better provide you with personalized services. You also may have the option of importing information into certain Site from third-party software. This information may include the types of information described above, as well as other types of information that you have entered into these third-party programs.

Non Personal Information: "Non Personal Information" refers to information that does not identify a specific individual by itself or in combination with other information. This information may be compiled and analyzed on both a personal and an aggregated basis. This information may include the website’s Uniform Resource Locator ("URL") that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol ("IP") address. A URL is the global address of documents and other resources on the Internet. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol ("TCP/IP") network, such as the Internet. Networks use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the Internet, allowing Internet servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet, browse and shop.

Except as otherwise expressly discussed in this Policy, we are the only entity collecting your information. This Policy only addresses the use and disclosure of information we collect from you. We encourage you to ask questions and to be very cautious before you disclose your Personal Information to others.

Third-Party Service Providers: We may utilize third party services and software to operate our Site, including the operation of our store and other areas of the Site which collect both Personal Information and Non Personal Information. Unless otherwise stated on a particular form or webpage, such third party service providers collect such information pursuant to this Policy.

Third-Party Advertising Service Partners: We may utilize third-party advertising service partners that may collect information about you on our behalf through the use of cookies or clear GIFs when you click on its advertisements, open promotional emails or newsletters, or visit our Site via a link on another website or in a promotional email or newsletter. Any Personal Information that may be gathered in this manner is solely for our use; however, the third-party advertising service partner may use this information in a non personal form for its own purposes.

Third-Party Survey Providers: From time to time, we may utilize the services of third-party survey providers that may collect Personal Information from you for certain services, including voluntary surveys that are conducted on our behalf. This may include information regarding you, as well as third parties about whom you provide information.

Other Third-Party Service Providers: In some circumstances we utilize third-party providers to provide other services. Unless otherwise disclosed to you, any such third-party providers collect information from you solely on our behalf.

Third-Party Traffic Tracking Providers: In addition, we may employ one or more third-party service partners that track the traffic on our Site. However, the only information that may be gathered by such third parties is Non Personal Information, with the exception of email addresses.

Cookies and clear GIFs used on our Site

Cookies: Like many other commercial Site, our Site utilize standard technologies called "cookies" and clear GIFs to collect information about how each of our Site is used, and provide direct personalized marketing from A cookie is a small data text file, which a website stores on your computer’s hard drive (if your web browser permits) that can later be retrieved to identify you to us. Cookies were designed to help a website recognize a user’s browser as a previous visitor and thus save and remember any preferences that may have been set while the user was browsing the site. A cookie cannot be read by a website other than the one that set the cookie. Cookies can securely store a user’s password, personalize home pages, identify which parts of a site have been visited or keep track of selections, such as those selected in a "shopping cart." For instance, cookies allow us to pre-populate (or fill in) an email field with your email address if you revisit one of our Site and place an order. A cookie cannot retrieve any other data from your hard drive, pass on a computer virus, or capture your email address. You can refuse cookies by turning them off in your browser.

We send a cookie to your hard drive when you make an order to record the product name, category of product that you ordered, the amount paid, the order number and any referral codes. No Personal Information is recorded. When you click through to our Site from a promotional email, our third-party advertising service partner may send a cookie to your hard drive recording your IP address and other related information. For additional information about third party advertising, including a method of opting-out of such advertising.

We may allow third-parties, including advertising companies, and ad networks, to display advertisements on our site. These companies may use tracking technologies, such as cookies, to collect information about users who view or interact with their advertisements. Our website does not provide any personal information to these third parties, but they may collect information about where you, or others who are using your computer, saw and/or clicked on the advertisements they deliver, and possibly associate this information with your subsequent visits to the advertised website. They also may combine this information with personal information they collect from you. The collection and use of that information is subject to the third-party's privacy policy. This information allows them to deliver targeted advertisements and gauge their effectiveness.

Clear GIFs: At times, we work with third-party service partners that employ clear GIFs (also known as pixel tags, single pixel GIFs, web beacons or action tags) for our benefit or the benefit of a third-party to help us or such third-party measure advertising effectiveness. Clear GIFs help us better manage content on our Site by informing us of what content is effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of our users. The main difference between the two is that clear GIFs are invisible on the page and are much smaller, about the size of the period at the end of this sentence.

These third-party service partners use clear GIFs: (i) in HTML based emails to let us know which emails have been opened by recipients; (ii) to record when products have been ordered from our Site; and (iii) to track the visitor traffic on our Site. These clear GIFs allow us to measure the usage of each of our Site by our visitors and the effectiveness of certain communications and marketing campaigns. We may also use clear GIFs in a similar manner in our own emails and on our Site.

Collecting information; Where and How

We use user contact information to fill orders, to inform them of their order status, to trace false orders, to send our users’ friends or loved ones emails, to send our products through an email a friend, and to send service emails, newsletters, and promotional emails from us or third parties. We may perform statistical analyses of aggregate or segmented user behavior. This allows us to measure relative user interest in the various areas of each of our Site for product development purposes and to improve the design of our Site. We may also use information to notify users about our site updates, to complete user initiated transactions, to trace false orders and to contact users directly, or through our third-party service partners, for marketing purposes. In addition, we may seek to update you or your recipients’ personal information in our records through third party services that provide updated names, emails, addresses, phone numbers, birth dates and other information. We may then use this acquired information to enhance our services or marketing efforts to you or your recipients.

Browsing: We collect certain information from visitors while shopping on our Site for the purposes of system administration, to gather broad demographic information, and to monitor the level of activity on our Site. We collect information from visitors to each of our Site regarding the referring URL, your IP address, which browser you used to come to any one of our Site, the country, state and telephone area code where your server is located, and the pages of any one of our Site that you viewed during your visit.

Ordering: If you order one of our products or services, we will collect and maintain your name, email address, mailing address, telephone or mobile number, product selections, credit card number, order number, referring URL, IP address and a password, as well as the recipient’s name, address, telephone or mobile number and email address. We collect this, and other information, as disclosed in this Policy, in order to fill your order, to communicate with you or the recipient (as appropriate) about your order, to send you newsletters and promotional emails and trace false orders. If you do not complete an order we may collect and use any email address or other information that you have entered as we would collect and use it if you had completed an order. Please note that our emails about your order may contain some additional marketing offers from us or our trusted third party partners. If you have supplied us with your telephone number(s) you may receive telephone calls from us with information or requests for information regarding an order you have placed.

Notices to Recipients: If you are a recipient of an order, we will contact you regarding the order and delivery, including customer service issues. In addition, we may send you newsletters and promotional emails to the extent permitted by applicable laws.

Surveys and Polling: In order to improve our services to you, we may ask some of our users or product recipients to voluntarily complete surveys online, which may be collected by an independent third-party. Individual survey answers are confidential, although Non Personal Information may be collected and disclosed to third parties. If you do not wish to participate in a survey, simply decline to participate when asked.

Newsletters & Promotional Emails: We may offer free electronic newsletters and promotional emails for products and/or services offered on any one or more of our Site, our affiliated website, or from our third party partners, as a service to our prior users from any of our Site. We may send you newsletters and emails periodically listing current specials and deals from us or through our third party service partners. There may be opportunities to subscribe to an email list that will send you information about the events on our Site, but we will only add you to the list with your consent. You may opt out of receiving any such newsletters and promotional emails as described below.

Cookies/Clear GIFs: In conjunction with our third-party service partners, we make limited use of cookies and clear GIFs to gather information when you visit any one of our Site, make a purchase and when you click through to any one of our Site from a targeted email, newsletter or partner site. We may also use cookies and clear GIFs to gather and compile such information about you when you return to our Site so that we may better customize our services to you. To find out what cookies and clear GIFs are and how they can be used, please refer to related Section of this Policy.

Other Information You Provide: If you contact us by telephone, email or letter, we may keep a record of your contact information, correspondence or comments. If you report a problem with our Site, we may collect such information in a file specific to you. If you provide us feedback through any one of our Site, by email or by calling us, we may ask for your name and email address in order to send you a reply. If other users or third parties send us correspondence about your activities or purchases on any one of our Site, or if you are the recipient of products sent by another user, we may keep the information in a file specific to you. We store this information for the purpose of sending one or more emails in connection with such an event.

Visiting our Site from outside the United Arab Emirates: This Policy is intended to cover collection of information on the Site from residents of the United Arab Emirates. If you are visiting our Site from outside the United Arab Emirates, please be aware that your information may be transferred to, stored, and processed in the United Arab Emirates where our servers are located and our central database is operated. The data protection and other laws of the United Arab Emirates and other countries might not be as comprehensive as those in your country. Please be assured that we seek to take reasonable steps to ensure that your privacy is protected. By using our Site, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this privacy policy.

Correcting, amending or deleting your Personal Information

During the online ordering process you can amend, change or delete the information that you have submitted. You may change your personal information in your account(s) online at any time. You may ask us in writing via mail or email at Lovable Trove to have the information on your account deleted, updated or corrected; however, because we keep track of past purchases, you cannot delete information associated with past purchases. We may also be required by law or otherwise to keep certain information and therefore will not delete it or will delete it only after we have fulfilled the applicable requirements. Note that we may retain changed or deleted information for archival or other purposes.

Information About Others: If you are using email a friend on our Site, we may ask you to provide certain information about you, a friend, a loved one, family members or other third parties. You, the loved one, friend, family member, or other third-party, may contact us at Positivity Threads to request the removal of such information from our database.

What are your choices regarding marketing correspondence?

Our Newsletters and Promotional Emails: You will have the choice to opt out of receiving newsletters and promotional emails for products and/or services offered on our Site. Once we have processed your request, we will not send you promotional emails with respect to products and/or services offered by us through the Site unless you opt back in to receiving such communications. If you make a purchase or an attempted purchase on one of our Site, you will be opted back in to our newsletters and promotional communications until you opt out or unsubscribe once again.

You can opt out of receiving newsletters, promotions, non-transactional related emails or phone calls from us either (a) by following the unsubscribe instructions in the applicable email you receive from us, (b) while you are completing our online web form, (c) by sending us an email to Positivity Threads Your opt out request will be processed within ten (10) business days.

Our Emails: Despite your choices regarding promotional emails, we may continue to send you Operational Emails about your order which may contain some additional marketing offers from us or our trusted third-party partners, but the primary purpose of such Operational Emails is to inform you about your order.

Security measures to protect against the loss, misuse or alteration of your information

We employ reasonable security measures to protect the security of the information you submit to us. Our servers protect this information using password protection and advanced encryption, and we may use firewall technology for additional protection.

In order to most efficiently serve you, credit card transactions and order fulfillment are handled by established third-party banking institutions, process agents and distribution institutions. They receive the information they need to verify and authorize your credit card transactions and to ship your order. When collecting credit card information for online purchases, we offer secured server transactions that encrypt your information in transit to thwart someone from intercepting it and misusing it. When you access your account information, the information is kept on a secure server. Furthermore, all of the user data we collect is protected against unauthorized access by physical security means.

Contact us regarding privacy policy

If you have any questions about this Policy, the practices of our Site, or your dealings with our Site, please contact us by email at Positivity Threads

Changes to the Policy

If we make changes to any terms or conditions of the Policy, the changes will be posted on this portion of the Site so that you will always know what information we gather, how we might use that information, to whom we will disclose it and what choices you have. Please be sure to check this page before proceeding to use any of our Site.